There is an undeniable charm to stay around the city during Summer:
with cool cafés, electrifying festivals and arty exhibitions to explore, your city abounds with hidden gems and it is precisely the right season to uncover them. Grid the town, set your mind in the #SHISEIDOSUMMERMOOD and get started.
There’s a new girl in town!
Style your hair with your headphones as you play tourist in your own city and keep a portable speaker on hand, the Shiseido Team has compiled vibrant playlists to please your ears all Summer long.
Make your city’s heart beat with vivid trends to emulate this Summer. Want to wear the swimsuit you’ve selected with passion outside the beach? It has become totally socially acceptable to do so for a few seasons now, so why not team your backless one piece with your favorite jeans?
This effortless look can be either dressed up or down according to your styling, making it the perfect day-to-night transition piece.
Color-wise, the coveted shade is a softer alternative to Pantone’s Ultra-violet. Find lavender everywhere, from hair-dye to ready-to-wear, accessories or makeup. We just happen to have our own version of the pastel tint in our palette with the Paperlight Cream Eye Color in Shobu Purple, a matte yet hypnotizing texture to blend over your eyelids for an instant radiant look. Also spotted in the streetstyle circus: brightly-colored lips. Adopt the Rouge Rouge in Hushed Tones to match the Shobu Purple eyeshadow and the Poppy shade for a dinner with friends.
LAST MINUTE NIGHT OUT ESSENTIALS
Since Summer is full of promises, it’s safe to say that keeping your beauty staples in your bag is a good idea in case of an emergency date or evening with friends.
Our picks for your night out include the Shimmering Cream Eye Color, an essential every girl should own, especially when temperatures rise. Pimp your complexion with the Synchro Skin Illuminator, an illuminator for all skin tones to enhance your natural beauty while adding a subtle iridescent shine. For the lips, have fun playing with the on-the-go Rouge Rouge for a perfect finish, and voilà!
If you go straight from the office to your party, unbutton the two last buttons and knot your shirt to elevate your ensemble in a flash, adorn your body with minimalist jewelry and wear your handbag as a pouch for an exquisitely chic silhouette.