Camelia Shiseido

#SHISEIDOSUMMERMOOD

Should we name one season where luminous radiance and being in shape are top priorities? Summer would pop in our sunlight-craving mind! Renewal time is here, coming with a myriad of delightful adventures.

Whether you’re on your way to a road trip, exploring your city or enjoying your free time to discover exciting beauty and workout routines, Shiseido is willing to make the sunny days ahead epic, thrilling and magic.

READY TO EMBRACE THE #SHISEIDOSUMMERMOOD?

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MODERN MERMAID BEAUTY TIPS

A day by the seaside should be well prepped. Other than your favorite ruffle bikini, heart-shaped sunglasses and a beach towel, your number one concern should be to keep your skin safe from tempting sunrays. If you haven’t heard of our new cult-favorite suncare yet, take a dip into the Wetforce Expert Sun Aging Protection Lotion Plus SPF 50+, the double-duty lotion that helps prevent the signs of aging while strengthening its protective veil as you step into water or sweat during your molkky session. Bonus point: its light-weight texture turns invisible on skin upon application (YAY, we know). How to use this scientifically advanced solution? Just after your regular routine, apply generously and evenly over the skin before sun exposure.

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If you’re the makeup-at-the-beach type, week have a pick for you as well! Featuring the Wetforce innovative technology, the Clear Stick UV Protector Wetforce SPF 50+ works perfectly both over and under makeup and comes in a leisure format, making it the ideal sunscreen for beauty-on-the-go. Slip it into your waterproof pouch, a beach staple to avoid sand from getting to your portable speaker and a must-have to store your wet swimsuit after a dive in the ocean. When the golden hour comes, take the After Sun Intensive Recovery Emulsion out of your trendy straw bag to nourish your skin deeply before the next day of exposure. Focusing on retexturizing skin and inspiring a dewy fresh feeling, it also improves your sun-kissed skin look.

TIPS

DON’T FORGET TO RE-APPLY FREQUENTLY AFTER PERSPIRING, SWIMMING OR TOWELING.

NATURAL BEACH BEAUTY IS JUST A FEW TIPS AWAY

Make the beach your beauty playground with these easy-to-pull-off steps.

MERMAID WAVY HAIR WITHOUT HEAT TUTORIAL

Messy wavy hair tutorials are blooming all over social media for a reason. This iconic, fresh-looking hairstyle looks both glam and natural, adding a little extra volume on all lengths. But with the great amount of sun and multiple pool parties damaging capillary fibers, we recommend you achieve beach queen style without using an iron.

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Here’s how:

  • After your regular haircare routine, allow your hair to dry up to 70%. You can use a sea-salt spray to prep your damp hair for your future loose curls.
  • Section your hair into 5 parts: 2 on the top of your head, 1 section in the middle and the 2 last ones at the bottom.
  • Spiral each section around and bobby pin or clip it in place.
  • Wait for 30-45 minutes depending on the nature of your hair or keep it overnight.
  • Unroll the spirals, run your fingers through your hair smoothly, spray to fix it and admire the result!

PUT YOUR BEST FACE FORWARD WITH A NATURAL MAKEUP LOOK

Because it’s not all about the tan, the Shiseido team unveils beauty care combinations for a dewy highlight guaranteed to turn heads at the beach.

Start with the Ultimune Power Infusing Concentrate, a hybrid boosting pre-treatment that not only helps your moisturizer, serum or anything you put on top to work harder, but also works wonders on signs of aging and damage. What to expect? A visibly brighter, softer and more supple skin. Perfect the look with the UV Protective Compact Foundation SPF30 for your best complexion yet. Why you’ll love it? Resistant to water, this travel-friendly foundation protects your skin from UV rays.

Moving on to the lips, treat your pout with one of the vivid UV Lip Protector Splash SPF30. Featuring sunscreen agents, these easy-on-the-eye, brightly-colored moisturizing lip protectors are sure to become a staple in your daily regimen. Finish the look with the Full Lash Multi-Dimension Waterproof Mascara to make your eyes pop and stand out from the crowd.

ENJOY YOUR BEACH SUMMER TIME AND MEET US NEXT WEEK FOR ACTIVE SUMMER TIPS #SHISEIDOSUMMERMOOD